Is gillian anderson in the dreams advert

According to Dreams, the campaign is inspired by the fact that we spend about a third of our lives in bed, but often pay little attention to the role our mattress plays in sleep quality.

It is the first campaign from the agency since it won the account in a two-way competitive pitch. Previously, the creative shop worked with the brand between , before Uncommon Creative Studio took over the account between It was then awarded to Iris, who parted ways with Dreams after one year together. Media planning and buying has been done by Havas Media and will run across TV, audio, social, digital and in-store channels. Social activity has been done by Coolr.

Is gillian anderson in the dreams advert

The new campaign is inspired by the fact that while we spend around a third of our lives in bed, we often pay little interest or attention to the role our mattress plays in our quality of sleep. It aims to elevate the role of the humble mattress, highlighting the incredible things sleep can do for us, such as helping us to be more alert, improving our memory and making us feel alive again. The spot, which features a foot art installation made entirely of mattresses, draws the audience into its dreamscape, inviting people to question what they sleep on before showing them how a Dreams mattress could transform their sleep. The campaign is running across TV, audio, social, digital and in-store channels. Media planning and buying is by Havas Media and social activity is by Coolr. I have been impressed with the calibre of their people, from the strategic upfront thinking, to creative talent, to account management and the broader team. No other brand is better placed than Dreams to tell the story of the importance of getting the right mattress. While a mattress might seem mundane on the face of it, it's absolutely essential to our wellbeing. The way you bring the product to life, and the distinctive world you create around it, can really set a brand apart. Edition : International Language : English. Login or Register. Creative in association with Gear Seven. Advertising Agency. London, UK.

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The quirky creative was inspired by the fact that although we spend up to a third of our lives in bed, we often pay very little attention to the vital role our mattresses play in our quality of sleep. Sign up here to get the latest marketing news sent straight to your inbox each morning. The way you bring the product to life, and the distinctive world you create around it, can really set a brand apart. Funny this article popped up as I saw this as and meant to Google if she was Gillian Anderson in it as it seemed a bizarre pairing. Still seems odd but good luck to them.

It also aims to reinvigorate Dreams, positioning the retailer as the perfect choice for those looking for a superior bed. The brand has already been implementing improvements across the business, including 40 store refits aimed at providing customers with a more private and personal purchase experience. The new campaign is inspired by the fact that while we spend around a third of our lives in bed, we often pay little interest or attention to the role our mattress plays in our quality of sleep. It aims to elevate the role of the humble mattress, highlighting the incredible things sleep can do for us, such as helping us to be more alert, improving our memory and making us feel alive again. The spot, which features a foot art installation made entirely of mattresses, draws the audience into its dreamscape, inviting people to question what they sleep on before showing them how a Dreams mattress could transform their sleep.

Is gillian anderson in the dreams advert

The new campaign is inspired by the fact that while we spend around a third of our lives in bed, we often pay little interest or attention to the role our mattress plays in our quality of sleep. It aims to elevate the role of the humble mattress, highlighting the incredible things sleep can do for us, such as helping us to be more alert, improving our memory and making us feel alive again. The spot, which features a foot art installation made entirely of mattresses, draws the audience into its dreamscape, inviting people to question what they sleep on before showing them how a Dreams mattress could transform their sleep.

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Sign up for our daily update to get all the latest marketing news, trends, analysis and opinion direct to your inbox. Manage consent. While a mattress might seem mundane on the face of it, it's absolutely essential to our wellbeing. Privacy Policy. Looking for a new job? Funny this article popped up as I saw this as and meant to Google if she was Gillian Anderson in it as it seemed a bizarre pairing. The way you bring the product to life, and the distinctive world you create around it, can really set a brand apart. Login or Register. Media planning and buying is by Havas Media and social activity is by Coolr. Create an alert now.

According to Dreams, the campaign is inspired by the fact that we spend about a third of our lives in bed, but often pay little attention to the role our mattress plays in sleep quality. In the launch advert, which features a foot art installation made of mattresses, Anderson encourages viewers to question what they sleep on.

Funny this article popped up as I saw this as and meant to Google if she was Gillian Anderson in it as it seemed a bizarre pairing. Log into your account. Trends and Insight. Edition : International Language : English. Previously, the creative shop worked with the brand between , before Uncommon Creative Studio took over the account between Web Design Agency. Matalan hit with stock hold-ups from Red Sea attacks. The place to go NHS England. London, UK. Not consenting or withdrawing consent, may adversely affect certain features and functions. Twenty Below Music.