Into the gloss top shelf

Glossier is the best font-awesome it comes to easy, go to makeup, and their online blog Into The Gloss is also a go-to for celebrity makeup recommendations and ideas for your next night out.

Into the Gloss is the brainchild of Emily Weiss, who is also the founder of the growing Internet-born brand, Glossier. Inspired by the photos spread across platforms like Instagram, Into the Gloss interviews and photographs notable people and their bathrooms. The posts also feature an accompanying interview where the person of interest walks the reader through their beauty routine and their philosophy behind it. I thoroughly enjoy these posts and even created my own series out of it on my blog. This may have been one of my first interviews I read with Emily Ratajkowski, model, actress, etc.

Into the gloss top shelf

Launched off the success of the indie beauty blog Into The Gloss, founder Emily Weiss grew Glossier into a billion-dollar unicorn in less than a decade. Weiss stepped down from CEO and into the role of executive chairwoman in , and since then, industry insiders have wondered about the fate of Into The Gloss, which is still a standalone site. Into The Gloss and Glossier are one company, and the advertisers that once kept the lights on at the blog are no longer part of the business model. In October, after periods of growing pains and radio silence, Into The Gloss began posting more than it has in years. Glossier chief marketing officer Kleona Mack told Glossy that, despite breaks in content and industry rumors, ITG is not being shut down. To learn more about the journey Glossier has had maintaining the cult-status site, Glossy talked with inside sources, some of whom preferred to stay anonymous. When April Gargiulo got an email from an Into The Gloss intern back in , she thought she was being pranked by a friend. Thankfully, her web developer had snuck wine-related keywords into the backend of her new site. Either way, she was thankful for the connection. Two weeks later, Gargiulo woke up to a flurry of traffic on her site. And that day, she saw nearly a 10x lift in her daily sales, which were about bottles per day in early What is going on?

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Agenda-setting intelligence, analysis and advice for the global fashion community. Inevitable, but I will miss it. Loved looking at all those psycho beauty routines. Each one a unique wacko jewel. ITG, which launched in , was a publishing pioneer. Weiss was one of a few who were able to leverage their industry influence and web sites into bonafide media properties, replete with a full staff, big name advertisers, sponsored content deals, product collaborations and content that was actually good.

Things you buy through our links may earn Vox Media a commission. Into the Gloss allotted three weeks for me to prepare my Top Shelf shoot with them, but truthfully, I wish it had been more. You could say that I was in great company, but I was also very nervous. Before the shoot there was so much to do. My hair: It needed a decent trim! My apartment: It needed a fixing-up! My weight: How much does the camera add again? In the end, I let most of those items fall to the wayside, but I did do a few things to get camera-ready.

Into the gloss top shelf

All products are independently selected by our editors. If you buy something, we may earn an affiliate commission. Are you dying to know how Kat Von D does her makeup? Join the club.

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ITG, which launched in , was a publishing pioneer. Weiss cultivated a rabid fan base, a group that ultimately became the best focus group and launch pad a founder could ask for. Emma Watson , ITG Top Shelfie Feautirng only cruelty free products, Emma tells us how to get her amazing skin and the lip color that she rocks on the daily. This was my first time wearing extensions, and they felt completely alien — like tiny weights hovering over my eyes. Traffic continued to drop and, internally, the team began to panic. Contact Us Contact Us. Top Shelf articles featuring longtime readers like Cohen, Utendahl, and cookbook author and social media influencer Jordan Rondel went live in quick succession starting in October. In this pre- and early-Instagram era, millennial women were looking for something different from traditional media covering the beauty industry. Email Address:. Sign Out. Sign in. All Photos belong to their respected owners. The day before the shoot, I received my first-ever set of eyelash extensions and had them applied at Wink Brow Bar.

Having a home bar is cool. What you have in your home bar makes or breaks your gathering, however informal it may be.

Sign In. Around the same time, the rise of Instagram and influencer marketing began to change the definition of a strong content strategy. Here, on intothegloss. Sure, I slapped on a SK-II sheet mask an hour before the camera arrived so my skin appeared especially smooth, but that was mostly it. Email Required Name Required Website. By submitting your email, you agree to our Terms and Privacy Notice and to receive email correspondence from us. In , Weiss leveraged the extensive knowledge she and the team learned through ITG interviews and comments to create Glossier, a streamlined skin and makeup brand launched with four products. Topics Beauty. Last week, millions of little monsters and their allies were made aware of an Australian sun protection pharmaceutical brand called Clinuvel, after Lady Gaga revealed its existence with a house party. But as the shoot ran its course, I swapped a long Jennifer Chun dress for a roomy, white tunic. They did not understand how to talk about a single product or sell a single product. Soon, the Into The Gloss team started playing with new ideas: They recorded a podcast, which never aired, and developed new newsletter concepts, according to a person with insider knowledge.