Ucla brand colors

Color is more than an aesthetic choice. Official colors are recognized and protected in trademark case law because they communicate identity. Colors are also the building blocks of accessibility.

Color is more than an aesthetic choice. Official colors are recognized and protected in trademark case law because they communicate identity. Colors are also the building blocks of accessibility. After a long exploration, the standardized UCLA color palette was created to achieve good contrast in the interest of legibility across all channels and media. Follow the specifications on this page to use the colors as a required brand element. Do not use other shades of blue and gold in publications or online. The system is broken down into four main palettes that are meant for unique uses:.

Ucla brand colors

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Follow the specifications on this page to use the colors as a required brand element. Tertiary Brand Colors A tertiary palette has been developed for use as an accent to the primary and secondary colors, ucla brand colors.

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Color and typography are the background and foreground of visual media. Color contrast is very important to legibility. To meet current accessibility standards, use only approved color combinations. Be sure to take special care with reverse type and type overlays, especially if your audience tends to be middle-aged or older. To achieve Level AAA compliance requires a contrast ratio of at least for normal text and 4. Large text is defined as 14 point typically See Downloads for reference PDFs of both charts.

Ucla brand colors

Color is more than an aesthetic choice. Official colors are recognized and protected in trademark case law because they communicate identity. Colors are also the building blocks of accessibility. After a long exploration, the standardized UCLA color palette was created to achieve good contrast in the interest of legibility across all channels and media. Follow the specifications on this page to use the colors as a required brand element.

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Social Media. Brand Defined. Secondary Brand Colors A secondary palette has been developed to respect and complement the tradition of blue and gold while adding an additional level of brightness or darkness to the palette. When it comes to merchandise, textile and vinyl colors present special challenges. Appropriate uses of red are limited to error messages and emergency alerts. Use accurate colors by entering the values instead. Be sure to take special care with reverse type and type overlays, especially if your audience tends to be middle-aged or older. For the sake of accessibility, restrict use of tertiary colors to graphics only. Do not create your own gradients. To meet current accessibility standards, use only approved color combinations. We recommend purchasing Pantone color swatches for the most accurate visual matching. These colors should be used minimally and for their intended meanings only.

Caught up in the size and complexity of UCLA and the excitement of new research and academic programs, it's tempting to create and use "custom" logos.

Use color type with care, avoiding non-ADA-compliant colors. Do not use tints of the brand colors — colors diluted with white. Denotive colors are used for error, success, warning and other types of alerts. Official colors are recognized and protected in trademark case law because they communicate identity. Color is more than an aesthetic choice. We recommend purchasing Pantone color swatches for the most accurate visual matching. Be sure to take special care with reverse type and type overlays, especially if your audience tends to be middle-aged or older. These colors should be used minimally and for their intended meanings only. Tertiary Brand Colors A tertiary palette has been developed for use as an accent to the primary and secondary colors. By using a licensed UCLA vendor, you are assured of following these standards. Colors are also the building blocks of accessibility. Follow the specifications on this page to use the colors as a required brand element.