Smartocto

Press agencies are the first to collect news, spread it to media outlets and thus make news smartocto. But in the last decade this service has gradually come under pressure, smartocto.

Would you like a content strategy that helps you build a strong rapport with your audience? In that case, the user needs-driven approach is your way to go. Download the playbook and supercharge your content strategy. Smartocto provides our newsroom with invaluable insights into what our readers care about and how they interact with our content. From decisions on what topics to cover to providing great feedback about the performance of individual authors, smartocto is a key tool for building our content strategy.

Smartocto

Content analytics provider smartocto BV smartocto wanted to simplify the deployment of its machine learning ML models so that it could deliver richer editorial analytics and improve its customer satisfaction. The company had been using a combination of open-source and cloud solutions to self-host its ML workloads, but this combination of solutions was becoming increasingly time consuming to manage. In , smartocto worked alongside the Amazon Web Services AWS team to build a proof of concept to test Amazon SageMaker , which gives users the ability to build, train, and deploy ML models for virtually any use case with fully managed infrastructure, tools, and workflows. A few months later, smartocto decided to migrate all its ML models to Amazon SageMaker, freeing its team to focus on innovation. In less than 3 months, the company developed and deployed a predictive editorial analytics solution called Smartify , which helps its customers create relevant, engaging content and grow their audiences. Founded in , smartocto provides content analytics to newsrooms and media companies around the world through its smartocto system, which features both near-real-time and historical data features. To drive its analytics, the company uses ML, which it supports using a combination of open-source products and AWS services, including Amazon Elastic Compute Cloud Amazon EC2 , which provides secure and resizable compute capacity for virtually any workload. Further, those teams had to complete several manual tasks as a part of the onboarding process, which made the overall process prone to human error. After completing the proof of concept, the company worked to migrate several of its existing ML models to different Amazon SageMaker endpoints, which smartocto completed in a few months. Because smartocto could support predictions in near real time, the company decided to develop Smartify, a predictive editorial analytics solution that uses ML to forecast the expected engagement, such as click rates, likes, and shares, of a news post on a particular channel. Smartocto began developing Smartify in February , and to upskill its staff and accelerate its time to market, the company engaged AWS Training and Certification , which helps participants learn from AWS experts, advance their skills and knowledge, and build their future in the cloud on AWS. The company also relied on the AWS team for technical support. One of the features that smartocto uses is Amazon SageMaker Studio , the first fully integrated development environment for ML.

You can change your preferences at any smartocto. Close Privacy Overview This website uses cookies to improve your experience while you navigate through the website. It offers great insights on the content and gives smartocto users suggestions what to do next, smartocto.

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There simply was no other option. So how did a bunch of newsroom editors, heads of digital, and media folk end up developing an editorial analytics tool? Are y o u sitting comf o rtably? Back in , one of our founders, Rutger Verhoeven, broke his leg playing football. It happens to the best of us.

Smartocto

This guide, written in collaboration with news user needs evangelist Dmitry Shishkin , is part of a series on writing news stories based on the user needs approach. The smartocto team have once again collaborated with Dmitry to expand the model of six by adding two extra user needs. The reason is pragmatic: as circumstances change, media need new approaches to tempt their audience into clicking and subscribing. The ultimate goal of the model is to connect to the audience in a stronger, more meaningful way - creating more engagement and loyalty in the process, and increasing the relevance of your brand.

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More information Change preferences Refuse cookies. Learn more ». Funding raised:. Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. So far our partners who have been using this product longer have been more than satisfied and they started using it in their newsrooms on a daily basis to make better decisions for future work. Advertising cookies. Contact Sales. You can change your preferences at any time. From decisions on what topics to cover to providing great feedback about the performance of individual authors, smartocto is a key tool for building our content strategy. Personalisation cookies. Accept all Save. Smartocto helps us find the right audience.

This guide, written in collaboration with user needs evangelist Dmitry Shishkin , is part of a series on writing news stories based on the news needs approach.

AWS Services Used Amazon EC2 Amazon Elastic Compute Cloud Amazon EC2 offers the broadest and deepest compute platform, with over instances and choice of the latest processor, storage, networking, operating system, and purchase model to help you best match the needs of your workload. Amazon Elastic Compute Cloud Amazon EC2 offers the broadest and deepest compute platform, with over instances and choice of the latest processor, storage, networking, operating system, and purchase model to help you best match the needs of your workload. We calculate the value of your content - now and in the future - and send you a prescriptive scenario for every story. Series A, Series B. Collaboration opportunity:. It was amazing how fast we were able to release Smartify using Amazon SageMaker. But opting out of some of these cookies may have an effect on your browsing experience. The headline is an essential component of an article and can determine how well the piece will be read. Smartocto provides our newsroom with invaluable insights into what our readers care about and how they interact with our content. It helps us grow in a natural way and teaches us what goals we can achieve. Mannheimer Morgen. You also have the option to opt-out of these cookies. More information Change preferences Refuse cookies. Contact Sales.