Raiffeisen logo meaning

Raiffeisen Bank International RBI is a key entity of the decentralized Raiffeisen Banking Group in Austriaraiffeisen logo meaning both as the latter's domestic central financial entity and as the holding company for all the group's operations outside of Austria.

The RBG represents about a quarter of the Austrian banking market. With its autonomous, local Raiffeisen banks, the RBG features the densest network of banks in the country with around 1, outlets. The RBG employs about 29, people in Austria. The autonomous, local Raiffeisen banks are private cooperative institutions and owners of the regional Raiffeisen banks in their respective provinces, which in turn are the main shareholders of RBI. The autonomous and locally active Raiffeisen banks are universal banks that offer banking services and are at the same time owners of their respective regional Raiffeisen bank. The regional Raiffeisen banks are also independent universal banks and are core shareholders of RBI.

Raiffeisen logo meaning

We have a very strong brand. However the iconic gable cross and distinctive yellow were the only unifying elements until To strengthen the brand, enable efficiencies and ensure effectiveness we follow an evidence-based model: we create a consistent brand experience through leveraging existing distinctive assets, implementing new ones, and using them consistently across all touch points. While some companies have logos, we already have a distinctive icon. Based on the Gable Cross, we created the foundation to the whole identity: our brand shapes, illustrations, photography style, and all other elements follow the iconicity of our most distinctive asset by referring to diagonal lines throughout all layouts. Our communication concept revolves around a core thought: ease. As the safe and reliable bank from Austria we support you with simple and excellent service in every interaction, superior digital solutions and stress-free experiences to give you ease to progress in your life. Raiffeisen stands for security and stability. This is also symbolised by our trademark. The gable cross was originally a symbol for a protected house and used to be added to the roof gable to protect the occupants against all dangers. Our primary logo is a combination of two key elements, the Gable Cross itself and our Wordmark. These elements are formed as a lock-up and should, where possible, be used together.

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The Austrian Raiffeisen banks are not consolidated under a single parent entity but are financially linked through a common institutional protection scheme and deposit guarantee scheme. As Austria became a separate republic in , more than local Raiffeisen banks were present on the new country's territory. In the following decade, the group built up its network of regional banks. Following the Anschluss in , the Austrian Raiffeisen banks were subsumed into the German cooperative financial group. The group's international expansion started in with the creation of a first banking subsidiary in Hungary.

In an ever-changing world, we identified the need for our brand to evolve. We have already a very strong brand, but there was opportunity to push it even further. Our starting point was the brand positioning: ease. As a safe and reliable bank, we provide customers with simple and excellent services in every interaction. This enables customers to feel at ease and to focus on their progress in life: they can take control of their own future. Make it happen. The slogan applies not only externally, but also and most importantly internally.

Raiffeisen logo meaning

I'm a branding expert and graphic designer based in Brooklyn, New York. Need help with branding? Banks face a particular challenge when it comes to branding because the subjects of money is sensitive, therefore branding for banks is particularly important. This is by no means a coincidence, according to color psychology, blue instils sort of serenity and reliability in people. Choosing the right typeface can communicate your brand's strengths and also increase your brand's memorability. If we are talking about the popularity of various shapes, we can say that a rectangle is the most popular shape in branding of banks.

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When the Austro-Hungarian Monarchy collapsed in , there were over 2, cooperatives on the territory of what subsequently became the First Republic, and a far greater number in the other succession states. Financial indicators View page. Stakeholder Engagement. KBC Bank. A series of mergers in the dairy and wine industries marked the start of a restructuring process that has continued until the present day. Raiffeisen History. International stock markets began their recovery in March , an upswing which continued into Today, the gable cross is one of Austria's best-known brands and the leading brand amongst Austrian financial service providers. We have a very strong brand. Every year, between 5, and 10, farms owned by debt-stricken farmers were subject to compulsory auction. The gable cross was originally a symbol for a protected house and used to be added to the roof gable to protect the occupants against all dangers. Rapid Wien became the first football club to be sponsored in Austria. Corporate Social Responsibility. This is also symbolised by our trademark.

This enables customers to feel at ease and to focus on their progress in life. Thus, RBI Group supports customers so that they can take control of their own future. Further harmonizing brand strategy, architecture and identity ensures increased efficiency and effectiveness, and enables a consistent brand experience across the RBI Group.

Article Talk. Financial Statements. On 19 April , the executive boards of the two institutions resolved to present the proposed merger to the shareholders for approval, which was granted at general shareholders' meetings of the RZB on 7 July and RI on the following day. Usage of other fonts than Amalia is prohibited unless technical reason is provided and appropriate enterprise license is assured. Novi Sad is expected to be completed by the end of the second quarter of The Austrian Raiffeisen banks are not consolidated under a single parent entity but are financially linked through a common institutional protection scheme and deposit guarantee scheme. The Raiffeisen Banks began their efforts to acquire customers in population centres. By the end of , it served over 14 million customers with about 3, branch offices. Articles of Association. The existence of the gable cross is linked to European folk traditions dating back several centuries. ATX companies of Austria.