Permanent style

The biggest such site in the UK, and one of the largest globally, it has developed a dedicated, international audience over permanent style past 13 years. Since its launch inPermanent Style has grown largely on the back of word-of-mouth recommendations by men looking for an independent voice and intelligent advice on style and luxury clothing. Permanent Style has a high-end, highly engaged, international readership, permanent style.

His name is Simon Crompton and he runs the website Permanent Style, which started as a blog and now also sells products he's collaborated on with some of his favorite makers. Simon takes his site and writing seriously, which he attributes its early success to, and for it, he's been rewarded with a career born out of his passion. If you read his site, you'll notice he interacts with readers on every post in the comments section; it's quite a feat. His content ranges from product reviews and style tips to interviews with industry insiders and even reader profiles. Below, Simon and I discuss his transition from editing financial magazines to writing Permanent Style, his most recent pop-up above the Stoffa showroom with Swedish menswear brand Rubato and bespoke tailor Fred Nieddu, how he organically grew his business to selling collaborative products on his site and in-person, why New York City fashion depresses him, wardrobe staples he can't do without, and plenty of other topics. What were you doing prior to Permanent Style and what prompted you to start the site? I was a financial journalist before.

Permanent style

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They can get the point of understanding all of these kinds of traditions and conventions quite easily. For the last eight years, we've probably done two or three every year. There are lots of products I really love, but my experience would often be that, permanent style, particularly permanent style you're working with a more traditional or historic kind of maker or manufacturer, the design side isn't always the best.

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This merino knit was designed to be the most elegant option for a polo in warm weather. The high-performance material retains a smooth, smart look, while the collar is cut like a shirt to create a smarter look. Worn with tailored linen trousers and loafers in the Summer - with either a blazer or an overshirt over the top if required - it's hard to think of a more elegant warm-weather outfit. For Simon, the most important point in the design was the material: "Cotton is the obvious material for Summer, but it's often too soft and dense to be cool. A high-twist merino, on the other hand, lets all the air through and has a nice dry touch. Wool also has the advantages of drying quicker and holding odour less than cotton - both useful properties in hot weather. Design-wise, the polo has a higher, more structured collar than most, which is more elegant, frames the face, and sits better under the collar of a jacket. More like a smart shirt than a regular polo.

Permanent style

His name is Simon Crompton and he runs the website Permanent Style, which started as a blog and now also sells products he's collaborated on with some of his favorite makers. Simon takes his site and writing seriously, which he attributes its early success to, and for it, he's been rewarded with a career born out of his passion. If you read his site, you'll notice he interacts with readers on every post in the comments section; it's quite a feat.

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All those collaborations, I approach as a consumer. You were trying to find these authentic makers; you got obsessed with which is the best Neapolitan tailor and which is the best shirt maker, blah, blah, blah. There are lots of products I really love, but my experience would often be that, particularly if you're working with a more traditional or historic kind of maker or manufacturer, the design side isn't always the best. We did a trench coat which was just super long because I got so irritated how all men's raincoats were just so ridiculously short. We've done that every six months for the last five years. I don't think those two things are really particularly healthy. Although there's a lot of readers on the website who have never really dressed, or thought about clothes very much, and really don't know how to dress. I'm not sure how many readers are aware of this, but there's a very specific classic menswear journey that started about ten to twelve years ago where guys started getting into tailoring in a really strong way, discovering bespoke tailors. What are some wardrobe staples you can't do without? There's too much consumerism. I always have a long list of stuff I'd like to find vintage: a nice, old pair of '50s khakis, for example. I wanted a polo shirt that I could wear with a blazer to the office, so we created one that was heavier. Five Fits With.

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I'm not sure how many readers are aware of this, but there's a very specific classic menswear journey that started about ten to twelve years ago where guys started getting into tailoring in a really strong way, discovering bespoke tailors. And then we brought a Swedish brand—it started off as a knitwear brand, but they do other stuff as well now—called Rubato, who I really, really like. Authority Since its launch in , Permanent Style has grown largely on the back of word-of-mouth recommendations by men looking for an independent voice and intelligent advice on style and luxury clothing. Each product has been some kind of development like that. You were trying to find these authentic makers; you got obsessed with which is the best Neapolitan tailor and which is the best shirt maker, blah, blah, blah. It's just about having this impression that you then want to give to other people and that's the only thing they care about. I wanted a polo shirt that I could wear with a blazer to the office, so we created one that was heavier. They don't look at the whole. That's all grown very organically, but in quite a satisfying way. Getting up with the three-year-old in the morning; she's just gone in a proper bed. Advertisement - Continue Reading Below. I don't think those two things are really particularly healthy. A lot of the classic kind of style references, whether it's Cary Grant or Paul Newman. In New York, I keep on seeing, particularly older guys—middle-aged or maybe 50s, even 60s—who are quite well-dressed in many ways.