Peloton pricing tiers

When Peloton unveiled its holiday commercial depicting a husband who gifted his wife a stationary peloton pricing tiers for Christmas, the ad was widely panned as sexist, dystopian and reminiscent of a hostage video. People took umbrage at the commercial's characters — a white, upper-middle-class family — and said it sent a range of dangerous messages about everything from gender norms to body dysmorphia.

The first tier is called Peloton App Free and provides more than 50 classes across 12 fitness categories. The tier includes a rotating set of featured classes that will be refreshed on an ongoing basis but does not include live classes. This tier offers exclusive access to classes. The feature is available across all membership tiers. Members will get access to a series of floor-based routines where they can choose between different strength class types. The revamped membership tier and Gym feature will roll out in all of the five markets where Peloton is available starting today, including the United States, Canada, the United Kingdom, Germany and Australia.

Peloton pricing tiers

New members try for free. Cancel anytime. What kind of classes do I get with App Membership? Cardio equipment classes are also available for all App members, which includes workouts meant to be taken on any stationary bike, treadmill, or rower. App One members have limited access to these classes and can take three per month. Plus, you can listen to music from third-party apps. Is the Peloton App trial free? To opt out, please cancel your trial at any time during the trial period. Trials are available to new Peloton paid members only. There is no upfront cost to a trial, but Members are required to have a payment method on file. For information about how to begin your trial, click here. Trials are available to new Peloton paid Members only.

With these new offerings, Peloton is hoping to attract people who may not be able to afford its hardware equipment. While the controversy eventually faded from the headlines, peloton pricing tiers, the public remembered.

By Victoria Song , a senior reporter focusing on wearables, health tech, and more with 11 years of experience. If you buy something from a Verge link, Vox Media may earn a commission. See our ethics statement. The three new memberships will vary in price and access to content. The Peloton App Free membership is, as the name suggests, free of charge. Classes, which exclude live content, will be rotated on a regular basis to keep things fresh. As for how often classes will be rotated, Peloton spokesperson Ben Boyd told The Verge that an update cadence has yet to be fully decided.

This experience is optimized for Chrome , Firefox , Safari and Edge browsers. It looks like you're using Internet Explorer, please use another browser. Access every class from your living room, the park, the gym or wherever on your phone, tablet, TV and web browser. Find classes like bodyweight strength, yoga, HIIT, outdoor running and more that only require you and your body. Select your country preferences. We've noticed you're shopping from Germany. Please update your country preferences to see content specific to your location. Peloton Logo.

Peloton pricing tiers

For the past several months, Peloton CEO Barry McCarthy has mentioned in almost every interview and earnings call that new pricing tiers for the Peloton App were going to be launching. We covered in detail several months worth of his comments here , and then later shared what some of the rumored differences between tiers would be. Today, Peloton has officially launched new app tiers as part of the bigger Peloton Brand relaunch. To broaden access to its diverse fitness content for all, the Peloton App will offer, for the first time, the most expansive collection of free classes since it first launched in June Before today, there was only one App tier available. Peloton describes the new app tiers as giving members more choices, and allowing them to tailor their Peloton experience to fit their needs. It also gives Peloton an easier way to get new users to try out the Peloton experience, by trying out the new Peloton Free Tier. The press release today gives the intro the tiers as follows:.

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It looks like you're using Internet Explorer, please use another browser. How many profiles do I get with an App Membership? Peloton aims to rebrand as a fitness 'company for all' with focus on app and subscriptions. You will then be asked to choose the cadence of your Membership billing cycle, if applicable annual or monthly , and to confirm your payment method. The relaunch includes a "Gym" function that allows users to take Peloton's app into the gym with them and create custom workouts. Members are not required to have a payment method on file to access the free classes on the Peloton App. She pointed out that Peloton's strength training content, not its cycling or running classes, is the No. While the company has yet to return to profitability , it has managed to stop the bleeding. This tier offers exclusive access to classes. App One members have limited access to these classes and can take three per month. To have access to all functionality of your Peloton equipment, you will need to maintain the correct level of membership. Live classes. Peloton Logo.

By Victoria Song , a senior reporter focusing on wearables, health tech, and more with 11 years of experience. If you buy something from a Verge link, Vox Media may earn a commission. See our ethics statement.

Please update your country preferences to see content specific to your location. Location Account Cart-l10n. The Verge homepage. These options bring the total to five different subscriptions. In the past, churn rates have briefly spiked when Peloton changed prices , but soon returned to typical levels, she said. Key Points. Arrow Features. While the controversy eventually faded from the headlines, the public remembered. The company has not incorporated potential upside from the app and marketing strategy into its financial outlook, and said some paid app members will likely downgrade to the free membership option. Cancel anytime before free trial ends.