New balance concept store

If you're a human and see this, please ignore it, new balance concept store. If you're a scraper, please click the link below :- Note that clicking the link below will block access to this site for 24 hours. New Balance recently celebrated its th anniversary with the opening of its first U. This flagship store represents a significant transformation of the retail experience for New Balance consumers.

Over the past 3 years, greater group have developed retail stores and displays for New Balance to strengthen their retail presence worldwide. New Balance. Greater Group. Hence every detail in the overall store was designed to complement the shopper experience including the use of audio and visual features throughout the store. From the moment you step into the store, you are taken on a journey that has been carefully curated to create the ultimate retail experience. Presenting the brand's footwear and apparel in a raw-concrete environment, the spatial signature grey colour scheme is complemented with wooden panels and digital screens that provide a modern-day signage. The vast digital screens within the retail floor downstairs creates an ever changing backdrop that can tailor experiences to specific events, new tech, products, and much more.

New balance concept store

Next Set of Related Ideas. References: newbalance. New Balance has taken the retail industry by storm with its new store concept on Newbury Street in Boston, Massachusetts. With a focus on creating a customer-centric experience, the store is designed to bring people together and encourage customers to find their own authentic style. At the heart of the store is a central seating area, where customers can convene and draw inspiration from each other. The store features an edited selection of merchandise, highlighting the connection between sport and culture. The footwear and apparel on offer are carefully curated to cater to both elite athletes and fashion influencers, giving each customer the chance to envision their next great moment. Ian Fitzpatrick, Senior Director of Global Brand Strategy and Operations at New Balance, commented on the store concept, saying "This store represents a big step forward in the way we think about our retail environment, featuring a much tighter, more focused collection built specifically for the younger consumer. The Boston store is the second of its kind globally, with the first opening in Guangzhou, China in December Customer-focused Retail - More retailers will incorporate customer-centric experiences into their stores, providing opportunities to build deeper connections with customers and drive loyalty.

E-Mail: Facebook Twitter Media. By clicking 'Agree', you agree to these uses of cookies. Through our modular and scalable concept for multi format-stores, new balance concept store, we ensure project feasibility accommodates all facets of design direction and delivery.

Boston, Mass. The fresh retail concept is built to put people, not products, at the center of the consumer experience. Designed around central seating gestures, the store aims to encourage customers to convene, draw inspiration from each other, and find their authentic style. The concept will include an edited assortment of merchandise as well as visual storytelling to accompany select products, highlighting the makers and origins behind them, illuminating New Balance at the intersection of sport and culture. The selection of footwear and apparel will be curated so both an elite athlete and a fashion influencer can each envision their next great moment, side by side. The Boston store is the second of its kind globally with the first store of the same concept opening in Guangzhou, China in December For more information or to find a store near you, visit newbalance.

If you're a human and see this, please ignore it. If you're a scraper, please click the link below :- Note that clicking the link below will block access to this site for 24 hours. Have you noticed all the new shops opening along the Back Bay stretch this year? We certainly have. Here are the five arrivals we love the most. Inside the New Balance concept store. With 25 shops worldwide, this New York eyewear brand finds its newest home where CEO and fourth-generation owner Harvey Moscot went to undergrad and optometry school.

New balance concept store

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Presenting the brand's footwear and apparel in a raw-concrete environment, the spatial signature grey colour scheme is complemented with wooden panels and digital screens that provide a modern-day signage. Implementing the right strategy for a ground-floor store to be able to engage the street was also a challenge, especially it is located on a busy Shanghai's street. Nestled within a hub of competing performance brands, this Shanghai flagship store was designed based a rigorous market research. Design Challenge The Chinese consumer sector looks vastly different today compared with just five years ago. For more information or to find a store near you, visit newbalance. The Boston store is the second of its kind globally, with the first opening in Guangzhou, China in December Curated Merchandise - Retailers will focus on offering a carefully selected range of products that cater to both elite athletes and fashion influencers in order to create a unique value proposition for customers. Photo credit: New Balance. Inspiring Environments - Retail stores are increasingly becoming environments for inspiration and creativity, creating opportunities for brands to connect with customers beyond traditional shopping experiences. E-Mail: Facebook Twitter Media. We have created a distinctive space that allows for deeper engagement to best facilitate clear and consistent storytelling that highlights the energy and momentum behind our brand. Over the past 3 years, greater group have developed retail stores and displays for New Balance to strengthen their retail presence worldwide. Some cookies allow third parties to tailor the ads you see when you visit our site and other third party websites. If you're a human and see this, please ignore it. With a focus on creating a customer-centric experience, the store is designed to bring people together and encourage customers to find their own authentic style.

Boston, Mass. The fresh retail concept is built to put people, not products, at the center of the consumer experience.

Sportswear Retail - A trend toward curating products and creating inspiring environments is disrupting sportswear retail, allowing brands to connect with customers more deeply and drive sales. By clicking 'Agree', you agree to these uses of cookies. We had to ensure that we translated the concept of flexible space into long-term retail success, and that our design can be modernised and adapted to the environment easily. About New Balance New Balance, headquartered in Boston, MA, has the following purpose: Independent since , we empower people through sport and craftsmanship to create positive change in communities around the world. The selection of footwear and apparel will be curated so both an elite athlete and a fashion influencer can each envision their next great moment, side by side. Manufactured in the U. New Balance, headquartered in Boston, MA, has the following purpose: Independent since , we empower people through sport and craftsmanship to create positive change in communities around the world. New Balance recently celebrated its th anniversary with the opening of its first U. We use cookies and equivalent technologies to collect and analyse information on site's performance and to enable the site to function. Over the past 3 years, greater group have developed retail stores and displays for New Balance to strengthen their retail presence worldwide. Next Set of Related Ideas. Fashion Retail - The trend toward curated merchandise and customer-focused experiences is disrupting the fashion retail industry, providing opportunities for brands to differentiate themselves and build customer loyalty. The Boston Landing Flagship pays tribute to our heritage in sport and giving back to our community, celebrates our innovation, and sets a new precedent for our high standards in retail excellence. We have created a distinctive space that allows for deeper engagement to best facilitate clear and consistent storytelling that highlights the energy and momentum behind our brand. With a focus on creating a customer-centric experience, the store is designed to bring people together and encourage customers to find their own authentic style.