I just shipped my pants

Kmart has just released an ingenious advertisement that has the entire online community buzzing. The commercial features shocked, yet pleasantly surprised Kmart shoppers who learn shipping is available on all of their products. The commercial comically highlights the ease of shipping everything from pants to drawers to even beds.

The jury is out on a new Kmart ad that uses sleight of mouth to promote a free shipping service. The online video shows customers who exclaim that they are going to "ship their pants" through a Kmart delivery program -- but it sounds as if they are using a vulgar word that sounds very much like ship. Some social media users deemed the commercial, created by ad agency Draftfcb Chicago, "gross" and "vulgar," while many gave kudos to Kmart for having an edgy sense of humor. But even with the negative comments, Kmart got what it wanted: Millions of potential shoppers now know that it offers free shipping for members of its "Shop Your Way" program when the product they want isn't in the store. People are writing about it," she says. If the ad simply said that Kmart had free shipping as part of this program, it wouldn't reap the buzz it's now receiving, says Lippert, adding that people should never underestimate the power "of a doody joke.

I just shipped my pants

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Facebook user Sean Farrelly acknowledges that the ad will upset and irritate some, but thinks Kmart will reap overall rewards.

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The viral hit should give the struggling retailer some much-needed buzz. It might also call attention to why some shoppers stopped going to Kmart. In the pantheon of big-box general merchandise retailers , Walmart is the pound gorilla, inexorable in its pursuit of efficiency and cheap prices. Target is sort of the hip one. Not because of the faux-scatological content per se — though that did raise a few eyebrows — but because this somewhat edgy and definitely funny ad came from such a tired snooze of a retail brand.

I just shipped my pants

The big box behemoth has come out with another "Ship My Pants" tee-hee, get it? Watch above as Bob Cratchit asks the Kmart clerk, "Ship my trousers? Even Scrooge himself declares, "I just shipped the bed! The ad promotes Kmart's policy that if shoppers can't find something in-store but it's available online, the retailer will ship it for free. Kmart has been jazzing up its marketing lately. Its original "Ship My Pants" ad caught fire in April. At HuffPost, we believe that everyone needs high-quality journalism, but we understand that not everyone can afford to pay for expensive news subscriptions. That is why we are committed to providing deeply reported, carefully fact-checked news that is freely accessible to everyone. Whether you come to HuffPost for updates on the presidential race, hard-hitting investigations into critical issues facing our country today, or trending stories that make you laugh, we appreciate you. The truth is, news costs money to produce, and we are proud that we have never put our stories behind an expensive paywall.

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The jury is out on a new Kmart ad that uses sleight of mouth to promote a free shipping service. If brands can delight their customers enough with things such as a killer ad campaign, customer service or an in-store experience, that customer is more likely to become a brand advocate that will promote your brand to their friends and family. And they are only just starting to roll out their TV spots this week. Yet, Melissa Clark Edgington commented on that Facebook page that she was "disappointed by the lack of character" that Kmart showed. Comparable store sales at the retailer, a unit of Sears Holdings Corp. Kmart's 'ship my pants' ad causes shockwaves and smiles. Is this a genius idea or did they take it a little too far? Kmart's 'ship my pants' ad: Will it work? What Kmart Did Right These are some communication ideas to consider when trying to get your own campaign to make a splash. More than ever before, media is getting filled with an increasing amount of clutter and distractions. People are writing about it," she says. Take risks. Hopefully the right moves will be done internally i. I actually found that statement quite sad.

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These are some communication ideas to consider when trying to get your own campaign to make a splash. What Kmart Did Right These are some communication ideas to consider when trying to get your own campaign to make a splash. Some social media users deemed the commercial, created by ad agency Draftfcb Chicago, "gross" and "vulgar," while many gave kudos to Kmart for having an edgy sense of humor. Still, she says, the retailer can't just run a one-off ad and expect sales to increase. Kmart should also focusing on integrating this campaign into print, a microsite, billboards, social media, mobile and events to really drive the message home. We're sorry if it appeared insensitive. Integration and interactive customer engagement is essential. Become a pacesetter and make something extraordinary. People are writing about it," she says. The video used profanity that no other major brand had ever dared to use, and put K-Swiss top-of-mind again for consumers.