Hismile net worth

From the beginning, Alex Tomic and Nik Mirkovic knew they wanted to think big, and to think global. Want your pearly whites a few shades whiter and brighter?

And now, there could well be fewer brands spending on the platform to compete with. Or do you have a much larger goal? Social media has been a significant driver for the business, which has 1. Instead, Tomic and Mirkovic say they have taken a strategic approach to both where their brand is seen, as well as how their team visualises long-term goals. Once a smaller goal has been achieved, the team is focused on the next thing, with Tomic observing that during this high-growth period, the company is indulging in self-criticism.

Hismile net worth

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Instead, Tomic and Mirkovic say they have taken a strategic approach to both where their brand is seen, as well as how their team visualises long-term goals. Global dominance is the long-term goal, according to Tomic, hismile net worth.

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Written by Luke Ferris August 30, Get real-time frameworks, tools, and inspiration to start and build your business. Subscribe here. We talked with Nik Mirkovic and Alex Tomic, founders of Hismile, about creating a smile-care brand ready to compete with industry giants. To read more, subscribe to the magazine. In just nine years, Nik Mirkovic and Alex Tomic built their smile care brand into a category disruptor on track to earn over a billion in annual revenue by next year. The suitors are knocking, but Mirkovic and Tomic clearly understand their vision. They want to make Hismile a category champion and take on businesses with an extra century of experience. Nestled in the Eastern point of Australia lies Gold Coast, a suburb of Brisbane home to desirable beaches and surf.

Hismile net worth

Spotting a gap in the market, Nik and Alex decided to produce a vegan-friendly, cruelty-free teeth-whitening range that includes a one-size-fits-all attachable mouth tray and LED kit. We caught up with the entrepreneurial duo to get insights into some of the unique tactics that have enabled their rapid growth. We worked backward, looking at the market and where we thought we could find our niche. We first wanted to understand what cultural and business trends were relevant and then how we could capitalize on them. Looking at social media and the power of speaking to your brand , we realised that there was a definitive gap in the market in oral hygiene. All of the big players had been around for decades and, there was an incoming trend of teeth whitening but with no companies harnessing brand well enough to capitalise on it That is where we decided to start HiSmile. We obviously had an idea of the type of product we wanted to create and did our research on it to make sure that we were understanding the basics. Then we took it to a chemist outlining clearly our ideas for manufacturing and went about tailoring a product that fit HiSmile. I think the most important lesson for aspiring entrepreneurs is to not get too romantic about getting the product perfect on the first go, everything in entrepreneurship is flexible and changing, so you must not get too set on your ideas, just go out there and test, and let the market be your judge.

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Business share. Notify of. Filling a gap Why oral cosmetics? Send to a friend Just fill out the fields below and we'll send your friend a link to this article along with a message from you. We had this massive vision… to rethink the bathroom and create a brand and a culture that customers, especially those in the to year bracket, would align themselves with. You and half the world, if the extraordinary success of Queensland start-up HiSmile is anything to go by. He completed six months of a commerce degree in before dropping out to work on HiSmile with Mirkovic, a semi-professional soccer player and long-time friend. And now, there could well be fewer brands spending on the platform to compete with. They offer a true multi-currency account. This is the fourth round of redundancies for the startup since April July 5, How influencer marketing is helping HiSmile build a global brand From the beginning, Alex Tomic and Nik Mirkovic knew they wanted to think big, and to think global.

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Notify of. We had this massive vision… to rethink the bathroom and create a brand and a culture that customers, especially those in the to year bracket, would align themselves with. Subscribe now for the latest news Subscribe to our newsletter to receive monthly emails. Want your pearly whites a few shades whiter and brighter? Filling a gap Why oral cosmetics? And now, there could well be fewer brands spending on the platform to compete with. Close Log In Search. Why oral cosmetics? Once a smaller goal has been achieved, the team is focused on the next thing, with Tomic observing that during this high-growth period, the company is indulging in self-criticism. March 28, Emma Koehn. From the beginning, Alex Tomic and Nik Mirkovic knew they wanted to think big, and to think global. July 5, How influencer marketing is helping HiSmile build a global brand From the beginning, Alex Tomic and Nik Mirkovic knew they wanted to think big, and to think global.