Eddie bauer since 1920

Eddie Bauer, inventor of the down parka, made his name synonymous with high-quality outdoor clothing and sporting goods. An avid outdoorsman, Bauer opened a small sporting goods store in downtown Seattle in His own brush with hypothermia while on a fishing trip a few years later led to his experiments with down-filled clothing. Bauer sold the company to a group of Seattle investors who, eddie bauer since 1920, in turn, sold it to General Mills.

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Eddie bauer since 1920

Eddie Bauer October 19, — April 18, [1] was an American outdoorsman , inventor, author, and businessman. He founded the Eddie Bauer company to sell tennis-related items in Seattle , Washington in Bauer's passion for the outdoors was apparent from an early age. Born outside of Eastsound, Washington on Orcas Island in , [1] he grew up exploring the woods and waters of the Pacific Northwest , learning to fish before he was in school, and to hunt before he was a teenager. His parents, Jacob and Mary Catherine Bauer, were of German ancestry; they immigrated to Seattle from Russia in , the year after the Great Seattle Fire when the city was booming with reconstruction. For the next six years he apprenticed among the experienced hunters and fishermen on staff. Seven months later, around Labor Day, he put up a sign on his bench, "Eddie Bauer has gone hunting. Back February 1st. While unconventional, it gave him the opportunity to develop and test the products that established his reputation as an outfitter for expeditions all over the world. His backcountry experience was also a key component in his offering an unconditional guarantee on everything he sold. As an outdoorsman, Bauer understood that in the wilderness, clothing and gear was vital.

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Our brand was born and raised in the outdoors. When our founder opened his original Seattle Sport Shop it was with an open invitation to stop by the store to tap his expertise about locations, techniques and, most importantly, gear. Eddie Bauer himself guided friends and clients—sometimes by floatplane—as well as employing renowned outdoorsmen who led clients into the wilderness of the Pacific Northwest and helped refine the product selection inside the store to what performed in the outdoors. His crew of gunsmiths and tackle makers pioneered new fishing techniques, revolutionized old-school layering and worked to construct their own innovative outerwear. Guiding was a critical piece of our brand from its foundation and, in essence, guiding is in our blood.

The story of how the leading outdoor outfitter took a detour away from the mountain, only to return decades later with a mission to change the industry. Travis Smith. Born in , Eddie Bauer grew up living off the land in the Pacific Northwest. After a childhood spent outdoors and six years of experience selling sporting goods at a local store in downtown Seattle, Bauer opened his own retail business at the age of The first sign of his innate marketing talent was his offer of an unconditional money-back guarantee for any equipment he sold, which was well ahead of its time. He also had a gift for advertising, and he built trust by personifying the brand itself. Bauer made a name for himself in Washington as an accomplished marksman.

Eddie bauer since 1920

Our brand was born and raised in the outdoors. When our founder opened his original Seattle Sport Shop it was with an open invitation to stop by the store to tap his expertise about locations, techniques and, most importantly, gear. Eddie Bauer himself guided friends and clients—sometimes by floatplane—as well as employing renowned outdoorsmen who led clients into the wilderness of the Pacific Northwest and helped refine the product selection inside the store to what performed in the outdoors. His crew of gunsmiths and tackle makers pioneered new fishing techniques, revolutionized old-school layering and worked to construct their own innovative outerwear. Guiding was a critical piece of our brand from its foundation and, in essence, guiding is in our blood. We handpicked a select crew of world-class, hard-working guides and athletes to tap their deep knowledge of what works in the harshest environments and most remote locations. Then we integrated each member of the team into the development process from the brainstorming and prototyping phases to the first field tests and the final, conclusive expedition testing. Our team has expanded, bur our process has remained the same, resulting in a full line-up of technical gear that is a true product of their expertise.

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For more than years, the Eddie Bauer brand has remained a trusted household name with people who demand quality. The company supplied equipment for the American K2 Himalayan Expedition and several journeys through Antarctica. In , soon after he began selling women's clothing as well as men's, Eddie Bauer issued his first mail order catalog. Starting from that alpinist mantra we shaved weight, bulk and overkill to create a line that is equipped with every essential but not one ounce of excess. For this company's founder, see Eddie Bauer outdoorsman. American Alpine Club. September 7, Our team has expanded, bur our process has remained the same, resulting in a full line-up of technical gear that is a true product of their expertise. Choose from their selection of sensible jackets, all of which are made with exceptional craftsmanship and high quality product to make an unbeatable jacket you can wear year after year. Eddie Bauer entered into a three-year licensing agreement with Giant Bicycle, Inc. We have years of experience along with the expertise and technology to create a nearly identical fragrance. Retriever Field Trial News. Orcas Island , Washington , US. In a letter to Bauer's partner, William F.

Eddie Bauer, Inc. The company mails out million catalogs per year, with about a quarter of revenues stemming from catalog and web site orders.

Environmental Leader. Contents move to sidebar hide. Since Mother Nature often shows By , over stores had been opened in North America , Japan 32 , and Germany 9. Chicago Tribune. Shirt Style. In a letter to Bauer's partner, William F. Alaska Airlines Amazon. By , Eddie Bauer stores and catalog distribution centers were being opened in Germany and Japan. Automotive industry crisis California budget crisis Housing bubble Housing market correction Subprime mortgage crisis.