Cyndi lauper in psoriasis commercial

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Cyndi lauper in psoriasis commercial

Log in or Sign up. Steve Hoffman Music Forums. What is up with Cyndi Lauper on those drug ads? She looks like she has makeup on three inches thick. Or has she had work done? I don't follow her career. But it's kind of unnerving, IMO. She looks unreal Hope she hasn't been seriously ill. The Panda , Apr 10, Location: portsmouth,virginia. Location: Austin TX. Location: Wichita, KS. She looks great for her age

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The Novartis psoriasis drug Cosentyx has taken an interesting approach on use of a celebrity. Rather than have a celebrity alone plug a drug this new ad mixes Cyndi with regular folks. It makes her seem like just another psoriasis sufferer who happens to be a famous pop star rather than the celebrity spokesperson for a drug. The difference is subtle but important. You can see the add on ispot.

When pop culture icon Cyndi Lauper revealed she had psoriasis , she said, "You'd be surprised how many people have it and don't talk about it. Even her, too? Three things happen for us when a celebrity opens up about a diagnosis and shares the fact of their chronic illness with us. First, they help to destigmatize the disease. The condition becomes more visible and relatable.

Cyndi lauper in psoriasis commercial

The songstress reveals a debilitating skin condition that she covered up — literally. Now for the first time, the pop icon is opening up about her struggle with psoriasis that forced her to cover up her body from the neck down and, at times, left her bedridden and covered in a rash. For Lauper, it all started with an irritation on her scalp back in

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Unless they own a TV and have access to a search engine. Sign up for early Sale access plus tailored new arrivals, trends and promotions. Cyndi Lauper showcases backstage psoriasis woes in Novartis' new Cosentyx spot. You can see the add on ispot. Psoriasis is the 1 auto-immune disease in the world. The competition for customers has led to many great advancements in how to treat psoriasis. Bob Ehrlich has over 20 years marketing experience in pharmaceutical and consumer products. If you listen carefully to the commercials the drugs are designed for people with moderate to severe psoriasis. Location: OR. Some features on this site require registration.

While psoriasis affects the skin, psoriatic arthritis affects the joints and some parts of the body where ligaments and tendons are attached to the bone, particularly in the fingers, toes, wrists, knees and spine. The result is stiffness, swelling, pain and, if not caught early, irreversible damage, which is why early diagnosis and treatment are important.

She looks like she has makeup on three inches thick. They are not cures but have been near lifesavers for me. She looks the same as always to me. Location: Virginia. I don't follow her career. When you plug a brand, however, they may become less credible carrying the message. Once a person uses one of these psoriasis drugs it is possible they could be on it for the rest of their life or at least for an extended number of years until new treatments or a cure is available. Some rando pharm company bought the patent, repurposed it and renamed it Tazorac without changing one thing. I get that this is the point Click Here for a sample.