Brooks shoe finder

You are shopping on Brooks Running United States.

You are shopping on Brooks Running United States. My Account. In 5 minutes or less, Brooks Shoe Finder will identify the right shoe for you. Whether you're training for a marathon, running for fun, or walking your way around town, we'll find you a great match. Your shoes, that is.

Brooks shoe finder

Instill Confidence in our shoe and biomechanics knowledge and expertise. Utilize smart interactions to make the process smooth, intuitive, and fun. There were about 4k customers a month and the conversion rate was higher than our overall site conversion. The issue was that the return rate of our shoes purchased on the shoe finder was the same but it should be lower since we are finding the customer the right shoe using their biomechanical data. We decided to do our first round of usability testing. We tested the old shoe finder on desktop and mobile devices with six runners. The questions made sense and the customers were delighted but the design was dated and the results page needed clarity. We conducted two more rounds of usability testing as we created wireframes and more concrete mockups. I created test plans, making sure that each task would encompass the use cases we had discussed. We had to make sure that runners still understood the questions and felt delighted by the shoe finder. I created two unmoderated tests, testing six users to gain qualitative feedback in each session. As we progressed small tweaks were made but overall the customers loved the Shoe Finder.

We had to make sure that runners still understood the questions and felt delighted by the shoe finder. Results Page German translation, brooks shoe finder. Which type of shoes do you prefer to run in?

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You are shopping on Brooks Running United States. My Account. Support has to do with how much your body deviates from its natural movement pattern when you shift from a relaxed, natural state to your running stride. Our research shows that runners are generally either high deviators or low deviators. Brooks support technologies aid high deviators by guiding their body back into their natural way of moving. High deviators may prefer shoes labeled with "Support" or "Max Support. All Brooks shoes have cushioning, but how it feels can vary across categories and individual shoe styles.

Brooks shoe finder

You are shopping on Brooks Running United States. My Account. Refresh your run with new gear as the seasons shift. Tested and trusted by Brooks pro athletes, the Hyperion Elite 4 helps you unleash your inner champion. Welcome to our never-ending celebration of all things running, with cool member perks like free express shipping and other exclusive offers.

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Here are some of the interactive questions, feedback screens and additional information screens. Check the box to agree to terms and sign up. Rocky and rugged. Neutral vs support options GTS stands for go-to-support. There were about 4k customers a month and the conversion rate was higher than our overall site conversion. A nitrogen-infused DNA FLASH midsole creates a lightweight, responsive ride that electrifies your workouts, while a new warp knit mesh upper increases breathability. Your perfect shoe is out there. Instill Confidence in our shoe and biomechanics knowledge and expertise. Show me the shoes. How balanced do you feel?

You are shopping on Brooks Running United States. My Account. Choosing the right running shoe is no small decision.

Whether you're training for a marathon, running for fun, or walking your way around town, we'll find you a great match. Read more. I created test plans, making sure that each task would encompass the use cases we had discussed. How will you use these shoes most of the time? Find a store. Msg frequency varies. Where will you use these shoes? Put your hand between your knees and do a few shallow squats. Project Goals. View Shoe Finder.