Barbie budget 2023

To live in Barbie Land is to be a perfect being in a perfect place. Unless you have a full-on existential crisis. The Super Mario Bros.

Barbie [a] is a fantasy comedy film directed by Greta Gerwig from a screenplay she wrote with Noah Baumbach. Based on the eponymous fashion dolls by Mattel , it is the first live-action Barbie film after numerous animated films and specials. It stars Margot Robbie as the title character and Ryan Gosling as Ken , and follows them on a journey of self-discovery through both Barbieland and the real world following an existential crisis. It is also a commentary regarding patriarchy and the effects of feminism. Development began in April , when Sony Pictures acquired the film rights. Following multiple writer and director changes and the casting of Amy Schumer and later Anne Hathaway as Barbie, the rights were transferred to Warner Bros. Pictures in October

Barbie budget 2023

Warner Bros. Related stories. The marketing campaign ranged from a website allowing fans to make custom "Barbie" posters , to partnering with insurance company Progressive for a commercial shot on the movie set, to teaming with Airbnb to create a life-size replica of Barbie's Malibu dreamhouse, and even collaborating with Burger King Brazil on a pink burger. Josh Goldstine, Warner Bros. Fans quickly embraced the marketing campaign, creating memes about how much was spent on promoting "Barbie" in comparison to the rival movie, "Oppenheimer," which premiered in theaters on the same day. The marketing certainly paid off because "Barbie" had the biggest opening weekend of at the US box office. Combined with "Oppenheimer," the two movies had the fourth-biggest collective box office turnout in US history, and the biggest turnout since the pandemic. Read next. Close icon Two crossed lines that form an 'X'. It indicates a way to close an interaction, or dismiss a notification. Ayomikun Adekaiyero. Share icon An curved arrow pointing right. Share Facebook Icon The letter F. Facebook Email icon An envelope.

Retrieved March 10, Archived from the original on January 10, Hari Nef.

Greta Gerwig directed her first studio blockbuster and first summer release movie with Barbie. Margot Robbie stars as Barbie, alongside Ryan Gosling as her Ken, and they are joined by the onslaught of famous names that make up the Barbie cast. It is no small task to create the entirety of Barbie Land, including the iconic Barbie Dream House, and paint it all pink. The reported production budget for Warner Bros. The cast is not the only big expenditure of the Barbie movie.

Brand collabs and Barbenheimer memes catapulted Barbie hype to new heights. A kind of mob hysteria has taken hold of us in the past few months: the people are demanding cinematic Barbie — the version artfully masterminded by an esteemed auteur director, starring two beautiful and seriously regarded actors. But of course, Barbie fever is in many ways manufactured mania, with the backing of a Hollywood blockbuster marketing budget. After a few extremely shaky years for moviegoing , studios are ramping up to blowout ad campaigns again. No, this Barbie is all about securing brand deals. The amount of Barbie film branded merch is pretty mind-numbing. Furniture brand Joybird has a slate of Barbie Dreamhouse-inspired seating to adorn your home. There were some standout moments, like the blindingly neon Barbie rollerblades from Impala Skate, which went viral after the set photos leaked. An army of rollerbladers wearing those exact skates promoted the movie at New York City Pride this year. Or take the surprise reveal of a Barbie Dreamhouse in Malibu, bookable on Airbnb.

Barbie budget 2023

For months, Mattel and Warner Bros. It paid off at the box office — and it was cheaper than you think. Warner Bros.

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Chicago Tribune. It is also a commentary regarding patriarchy and the effects of feminism. Aldo Group. Archived from the original on August 26, Top PG Weekend Domestic. Retrieved September 22, Maler, Sandra ed. Archived from the original on February 16, June 29, Archived from the original on February 21, Read all Barbie and Ken are having the time of their lives in the colorful and seemingly perfect world of Barbie Land.

Greta Gerwig directed her first studio blockbuster and first summer release movie with Barbie. Margot Robbie stars as Barbie, alongside Ryan Gosling as her Ken, and they are joined by the onslaught of famous names that make up the Barbie cast.

Main article: List of accolades received by Barbie film. Full Financials. Top Live Action Weekend Domestic. Top credits Director Greta Gerwig. In contrast, the counterpart from the Philippines requested that the lines in question be blurred. Mattel attempts to put Barbie in a toy box for remanufacturing, but she escapes with Gloria and Sasha's help, and the three travel to Barbieland with Mattel executives in pursuit. Awards for Barbie. Retrieved July 17, Will Hollywood notice? Watch Michael Cera Career Retrospective. See the gallery. To live in Barbie Land is to be a perfect being in a perfect place. Details Edit.