American jewelry and loan

Les Gold born June 20, american jewelry and loan, is an American pawnbrokerreality American jewelry and loan star, author, and media personality. Gold began his first business at age 12, buying pizzas and reselling them by the slice to fellow students at Hebrew School. The business now has 5 locations, [10] employs up to people [11] and serves about 1, customers a day. He saw potential in Les and his business as a reality TV show and approached the Gold family with this idea.

Loading map …. Get a pawn loan using the market value of an item. American Jewelry and Loan opened in and has become one of the largest and most recognizable pawn shops in the world. The flagship Detroit location was the setting for the record-breaking reality show, Hardcore Pawn , but remains a dedicated full-service pawn shop. Skip to content Unique finds at every location. Over 40 years. A Detroit institution.

American jewelry and loan

The series premiered on August 16, , [3] delivering two million viewers, setting a record as truTV's most-watched series premiere ever. American Jewelry and Loan is owned by Les Gold , a third-generation pawnbroker and businessman, and the grandson of a pawnbroker who once owned Sam's Loans, a now-defunct pawnshop on Michigan Avenue in Detroit. Les' only son, Seth, is an alumnus of the University of Michigan and has been a co-owner of American Jewelry since graduating from school. Seth handles the store's marketing division and claims that if it was not for him, the shop's only marketing campaign would be "an ad in the Yellow Pages ". Ashley is a co-owner of American Jewelry and has been working there for more than fifteen years, although she took three years off at one point for maternity leave. The sibling rivalry between her and Seth is a common element of many episodes. During season 9, truTV decided not to order more episodes because of the network's new direction. No other television networks showed interest in the series, and production was halted in The show averaged 2. The show has been largely compared to similar reality program Pawn Stars on History , but in the vein of similar programs also on truTV Operation Repo and Lizard Lick Towing for example , where it differs however is the focus being mainly on the human aspects of drama and interaction, rather than the actual significance of the items being brought into the shop. Due to similarities to Pawn Stars , Hardcore Pawn has been described as simply being a knock-off and a capitalization on the breakout success of Pawn Stars. According to Marc Juris of truTV, any similarities between the shows are coincidental. He also noted that Hardcore Pawn was in development for more than a year and two test episodes aired in December

American TV reality show. At the end of this episode, Les tells Seth and Ashley that he plans on opening a second location, with one of them running it.

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The series opens a window to the world of Les Gold, the co-owner of the pawnshop, his son Seth, and his daughter Ashley. Over its nine seasons, the show has succeeded in delivering a look at the intriguing pawn scene of the city, the lives of the employees at the shop, and the growth of the Gold family. The show concluded in , so the viewers must be curious about the current lives of the cast. In , Les expressed his wish to open more stores of American Jewelry and Loan in and out of Detroit. He added that he is not considering retirement at all. A post shared by American Jewelry and Loan americanjewelry. Moreover, he has been an active presence — on behalf of the company — in charity events happening in Detroit, such as Wigs For Kids.

American jewelry and loan

Loading map …. Get a pawn loan using the market value of an item. American Jewelry and Loan opened in and has become one of the largest and most recognizable pawn shops in the world. The flagship Detroit location was the setting for the record-breaking reality show, Hardcore Pawn , but remains a dedicated full-service pawn shop. Skip to content Unique finds at every location. Over 40 years. A Detroit institution.

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Read Edit View history. Please help improve this section by adding citations to reliable sources. Archived from the original on November 29, ISBN Wikimedia Commons. Archived from the original on March 31, Retrieved August 16, The book deals with his personal experience in establishing a successful pawn shop, and gives details on how he did it, and how anyone in any field can "think like a pawnbroker". Publishers' Weekly. We will never give your information to third-parties or send spam. Categories : births Living people Participants in American reality television series American businesspeople Writers from Detroit American philanthropists 21st-century American Jews.

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ISBN August 5, The flagship Detroit location was the setting for the record-breaking reality show, Hardcore Pawn , but remains a dedicated full-service pawn shop. The book deals with his personal experience in establishing a successful pawn shop, and gives details on how he did it, and how anyone in any field can "think like a pawnbroker". Download as PDF Printable version. Curbed Detroit. Make your stuff work for you and get paid today. Tools Tools. May 24, Retrieved October 14, The first season put an emphasis on the sad stories of people pawning their possessions and on the Golds' need to arm and otherwise protect themselves in dangerous Detroit. Read Edit View history. March Learn how and when to remove this template message. June 6, Les Gold born June 20, is an American pawnbroker , reality TV star, author, and media personality.