Amazon oura ring

Starting March 7, you'll be able to purchase the Oura Ring and the brand's complementing accessories through Oura's new storefront on Amazon.

Samsung will be the first household name in the tech world to meaningfully challenge Oura with a ring for wellness and fitness tracking. The Oura Ring is now available to purchase through Amazon, signaling a major retail expansion for the smart ring maker as electronics giant Samsung prepares to launch its rival Galaxy Ring. Oura is selling both the Horizon and Heritage versions of its wellness-tracking ring on Amazon and will be offering sizing kits through the retailer. The launch is significant because Amazon is one of the world's largest retailers, coming in second behind Walmart in terms of sales, according to a ranking from the National Retail Federation and research firm Kantar. That broader retail footprint could be critical given that Samsung, which is the second-largest smartphone maker and one of the top five wearables companies , will release its Galaxy Ring later this year. Oura has made a name for itself in the still nascent market for smart rings. Oura also helped popularize a "readiness score" that collates multiple bodily metrics to provide more context on whether you should work out or take a rest day, an idea that's become a bigger part of health trackers from Google and Samsung in recent years.

Amazon oura ring

Oura will now sell its smart rings on Amazon , its latest retail expansion as the health and wellness wearable space continues to grow. Starting Thursday, Oura will have its full selection of rings and accessories available to U. It will also have sizing kits for sale, helping customers find the right fit and then providing them with a discounted price equivalent to the cost of the sizing kit. Oura's new e-commerce approach with Amazon builds on the partnership it announced with Best Buy last year to give the company its first U. Previously, the company largely sold its products directly to consumers through its website. Sweeny, who joined Oura in October , said the company has had success with word-of-mouth marketing and when consumers discovered the product at retail locations. Moving onto Amazon's platform, Sweeny said it has worked with the e-commerce company to ensure there is "education, experience and storytelling about the product and the benefits. While that doesn't mean a big change from Oura's existing marketing approach, Sweeny said the two-time CNBC Disruptor 50 company recognizes that having its products on Amazon opens it up to "a very, very wide demographic of people who want to be proactive and engaging with their health. The move also comes as Oura faces a new challenge from Samsung in the smart ring category, as well as other wearables adding more health benefits. The Galaxy Ring, Samsung's latest wearable, is expected to launch this year with health-tracking features including heart rate and sleep monitoring while also giving users a score of their readiness for the day. Apple has also been adding more health features to its Watch series, while Garmin has continued to see growth as more consumers seek out more ways to track exercises and their fitness levels. Amazon had been among the competitors directly in the device space targeting people's wrists, fingers and other body parts. But the market, while worth billions, has seen a shakeout in recent years. Amazon discontinued its Halo wearable in April of last year, citing a crowded segment, among other reasons.

Strava announces integration with Oura — what it amazon oura ring for you. As for Samsung's potential entry into a ring, Sweeny said Oura is viewing it "as a positive thing.

Agenda-setting intelligence, analysis and advice for the global fashion community. Finnish smart ring brand Oura is partnering with Amazon. On Mar. Oura Launches Gucci Smart Ring. She is based in Los Angeles and covers beauty and wellness. All rights reserved. As demand for GLP-1 drugs that cause weight loss explodes more people are getting them from sources that offer little or no follow-up care.

Agenda-setting intelligence, analysis and advice for the global fashion community. Finnish smart ring brand Oura is partnering with Amazon. On Mar. Oura Launches Gucci Smart Ring. She is based in Los Angeles and covers beauty and wellness. All rights reserved. As demand for GLP-1 drugs that cause weight loss explodes more people are getting them from sources that offer little or no follow-up care. Influencers have found an audience desperate for information. The growing popularity of science-backed beauty and wellness offerings has experts calling for regulation to distinguish genuinely innovative products from those selling false claims.

Amazon oura ring

Our product picks are editor-tested, expert-approved. We may earn a commission through links on our site. Why Trust Us? Enter: the Oura Ring Gen3. It launched just over a year ago, and over the past few months, I got the chance to test out the newly introduced features and slimmer-than-ever design firsthand. Coupled with its new and improved sensors and sleep stage tech driven by machine learning , the Gen3 stands out from other fitness trackers we've seen. In my role as a fitness and health editor with Men's Health's commerce team, my gig revolves around putting all sorts of fitness equipment, apparel, nutrition supplements think protein powders and creatine , and health products to the test.

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Key Points. Having Oura rings on Amazon will help the company better educate consumers about the product and the health benefits of tracking these metrics, as well as why a ring-based wearable compared to those that are worn on the wrist is preferable, Sweeny said. On Mar. But after trying the sizing kit, I discovered I would need a size 8 for the most comfortable fit. See all comments. Is generative AI the new streaming? Read More. She covers smartwatches, TVs and audio devices, too. Despite the popularity of Oura's fitness-tracking ring, you've been limited to shopping via Best Buy or directly through Oura's website. The launch is significant because Amazon is one of the world's largest retailers, coming in second behind Walmart in terms of sales, according to a ranking from the National Retail Federation and research firm Kantar. Oura has separated itself from other wearables in the past with a heavy emphasis on sleep-related data. The smart ring category is suddenly becoming crowded with the expected entry of Samsung this year, while Apple has been adding more health-specific features for its Watch. The fees don't stop at the initial hardware purchase, though.

Samsung will be the first household name in the tech world to meaningfully challenge Oura with a ring for wellness and fitness tracking. The Oura Ring is now available to purchase through Amazon, signaling a major retail expansion for the smart ring maker as electronics giant Samsung prepares to launch its rival Galaxy Ring.

Having Oura rings on Amazon will help the company better educate consumers about the product and the health benefits of tracking these metrics, as well as why a ring-based wearable compared to those that are worn on the wrist is preferable, Sweeny said. Wireless Plans. While those options haven't stopped the Oura Ring from being the leading smart ring on the market, Amazon is the world's largest online retailer and preferred e-commerce destination for millions of shoppers. See all comments. The foldable MacBook could arrive in — before iPhone Flip. You can now shop both styles in all sizes and colors at Amazon. Lisa Eadicicco. Finnish smart ring brand Oura is partnering with Amazon. The Business of Fashion Agenda-setting intelligence, analysis and advice for the global fashion community. Tech Mobile. About the author.