Aarey energy drink

While Aarey has outsourced its production to a Pune-based firm, robbing the flavoured milk of its nostalgic taste, aarey energy drink, Aarey booth operators in Mumbai are favouring competitors to make an extra buck.

Support Scroll. Fiction: Will Ashima reunite with her long-lost daughter, whom she was forced to give away at birth? Read the local newspapers of any city and certain stories seem to repeat themselves. In Mumbai, one such story is the impending demise of Aarey, the only government-run milk supplier in the city. The latest eulogy appeared on July 23 in the Mid-Day. It said that Energee, the popular flavoured milk that is also Aarey's iconic product, tasted different lately because its production had been outsourced to a company in Pune. The company said it was difficult to distribute Energee in Mumbai.

Aarey energy drink

.

There are more stories.

.

Support Scroll. History for children: What are the two kinds of administration that rulers of South India followed? Politically correct, passive-aggressive: How Indians in the US struggle to decode corporate speak. Read the local newspapers of any city and certain stories seem to repeat themselves. In Mumbai, one such story is the impending demise of Aarey, the only government-run milk supplier in the city. The latest eulogy appeared on July 23 in the Mid-Day. It said that Energee, the popular flavoured milk that is also Aarey's iconic product, tasted different lately because its production had been outsourced to a company in Pune. The company said it was difficult to distribute Energee in Mumbai.

Aarey energy drink

While Aarey has outsourced its production to a Pune-based firm, robbing the flavoured milk of its nostalgic taste, Aarey booth operators in Mumbai are favouring competitors to make an extra buck. Losing ground: An Aarey booth operator selling dairy products similar to the ones sold by the state-owned dairy. Once the taste of Mumbai, today Energee is almost on the verge of being discontinued.

Security bank of the philippines

Latest News Mumbai. To keep production costs low and to avoid copyright, they opted to make it without the flutes on its body. Fiction: Will Ashima reunite with her long-lost daughter, whom she was forced to give away at birth? Parshikar himself has seen the decline in Energee over the decades. Key to the project was V Srinivasan, secretary of the dairy development department, who was at the time in charge of Aarey. Whenever milk vans and booths had to be repainted, they gave the painters designs for Energee ads instead. Gift Membership. By continuing to use our website, you agree to our Privacy Policy and Cookie Policy. And the stock supplied to city currently comes from a Pune-based firm to whom Aarey has given rights for production against an annual royalty of Rs 1. Chavan referred Srinivasan to Pereira and the idea of Energee began to take shape. Address line 2. This highlights the downfall. Loss making machine Sources told mid-day that despite incurring heavy losses, the dairy department purchased an automatic continuous shelve machine for the Energee section by paying 80 per cent of R10 lakh upfront.

We've been independently researching and testing products for over years.

He added that his company hasn't even thought of breaking even, as it only sells about 30 to 40 per cent of the total Energee produced despite offering a commission of Rs 3 per bottle to the vendors. Read the local newspapers of any city and certain stories seem to repeat themselves. Got It. Please fill up the form for authorized use of the content. When asked whether brand Aarey will survive, Kutwal replied positively stating that it wouldn't take more than a month to recapture the market, provided booth operators are pulled up and reprimanded for selling dairy products manufactured by other companies. By continuing to use our website, you agree to our Privacy Policy and Cookie Policy. Srinivasan had a vision for the flavoured milk but he had not been able to promote it effectively through government bodies. How could they sell it as a soft drink? With no advertising budget, the team turned to existing infrastructure. After operating machines for 25 to 30 years, these staffers can't handle non-technical work. Maratha quota demand: Rasta roko protests in Latur.