7up character fido dido

Rose first sketched him on a napkin in and then she and Ferrone made T-shirts with the slogan "Fido is for Fido, Fido is against no one". InFido was licensed to PepsiCo and began 7up character fido dido used as a mascot, but did not gain popularity until the s. Fido still sponsored it outside the US.

Rose first sketched him on a napkin in and then she and Ferrone made T-shirts with the slogan "Fido is for Fido, Fido is against no one". In , Fido was licensed to PepsiCo and began being used as a mascot, but did not gain popularity until the s. Fido still sponsored it outside the US. He became an instant hit with his trendy look, laid-back attitude and unconventional take on life. Fido is a tall, slim, young cartoon man always rendered in black and white. He has a slim face shaped like an upside-down triangle with small marks that represent his eyes, nose and mouth. He has two round ears on either side of his face and usually eight wiggly strands of hair upon his head.

7up character fido dido

Rose first doodled the character in [3] on a napkin in a restaurant. Fido is against no one. Fido is youth. Fido has no age. Fido sees everything. Fido judges nothing. Fido is innocent. Fido is powerful. Fido comes from the past. Fido is the future. Fido Dido was licensed to PepsiCo in [9] but the character did not receive much attention or popularity until the early s, when he appeared on numerous products, particularly stationery and 7-Up ads and boxer shorts.

Later, he was replaced with Cool Spot as the 7-Up brand mascot. The Best Kind of Mayhem June 16,

Before the laidback icon was a mascot for 7UP, he was a cartoon illustration. Then and now, he had a triangular face, two dots for eyes, and a few squiggly lines for hair. In an era of cultural shifts, Fido Dido was ageless, thoughtful, chill, and compassionate towards one and all. PepsiCo now the Dr. The signed contract was initially just for five years, but due to the respect that the brand showed for the character, Ferrone continued the relationship together. Since then, Fido Dido has been featured in 7UP ad campaigns throughout the world including commercials airing in Australia, the Philippines, the Netherlands, and India.

Before the laidback icon was a mascot for 7UP, he was a cartoon illustration. Then and now, he had a triangular face, two dots for eyes, and a few squiggly lines for hair. In an era of cultural shifts, Fido Dido was ageless, thoughtful, chill, and compassionate towards one and all. PepsiCo now the Dr. The signed contract was initially just for five years, but due to the respect that the brand showed for the character, Ferrone continued the relationship together. Since then, Fido Dido has been featured in 7UP ad campaigns throughout the world including commercials airing in Australia, the Philippines, the Netherlands, and India. Despite his global fame, Fido Dido remains unfazed by celebrity. Save my name, email, and website in this browser for the next time I comment. Notify me of follow-up comments by email. Notify me of new posts by email.

7up character fido dido

While watching Saturday mornings on CBS between and , you might recall seeing a squiggly little character and his friends leading into and out of the commercial breaks. That character was Fido Dido. Fido came about in when Sue Rose doodled him onto a napkin while out having drinks with Joanna Ferrone. His popularity had risen enough to catch the attention of executives at PepsiCo in Starting in , Fido began pitching their 7-Up and Slice products, as well as the Turkish soft drink Fruko , in commercials and on the packaging. Fido was tasked with luring in the youth market by emphasizing the uniqueness and coolness of the brands. Often times, the spots for the products would be the same, just with the product interchanged. The group starred in a series of short adventures both with and without voices and sometimes customized for particular programs.

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The CGI version first appeared when Fido was reintroduced in the s. Explore Wikis Community Central. Fido is a tall, slim, young cartoon man always rendered in black and white. The Los Angeles Times. Fido has no age. Fido is innocent. Future Publishing. Fido still sponsored it outside the US. Categories : Male 7up Cartoon Animated. Don't have an account? Start a Wiki. In , Fido Dido has reappeared in the Vintage Series cans. In , Fido Dido appeared in his own magazine in the United Kingdom. July Fido sees everything.

Rose first sketched him on a napkin in and then she and Ferrone made T-shirts with the slogan "Fido is for Fido, Fido is against no one".

September 2, Fido Dido continued to advertise 7 Up in other countries until Sign in to edit. Fido Dido was licensed to PepsiCo in but the character did not receive much attention or popularity until the early s, when he appeared on numerous products, particularly stationery and 7-Up ads and boxer shorts. It was published by Ravette Publishing. Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology. The signed contract was initially just for five years, but due to the respect that the brand showed for the character, Ferrone continued the relationship together. Mascot Wiki Explore. The Drum. View history Talk 0. In an era of cultural shifts, Fido Dido was ageless, thoughtful, chill, and compassionate towards one and all. Fido Dido reappeared in the s on cans and advertising for 7-Up worldwide. In , Fido was licensed to PepsiCo and began being used as a mascot, but did not gain popularity until the s. Fido Dido was licensed to PepsiCo in [9] but the character did not receive much attention or popularity until the early s, when he appeared on numerous products, particularly stationery and 7-Up ads and boxer shorts. Fido has no age.